BRAND DESIGN
a brand is so much more than just a logo.
have a rebrand or new website in the books?
whether you’re excited to level up or feel your brand has lost its way, my goal is to clarify your values, mission, heart story, and the benefits of your products or offerings. while you dig deep and ask yourself these important questions, i’ll be by your side to guide you. i’ll create a clear strategy to differentiate your brand in today’s saturated market, and together, we’ll establish your signature mark that your dream customers will remember and trust.
let’s set you apart from the competition by prioritizing words in your brand and harnessing the power of brand design to work for you.
the bare minimum that you should have:
the basics of brand strategy
MISSION STATEMENT
what’s the goal of your brand and what do you envision for your brand? what’s your why?
VALUES
your values are crucial to your brand strategy; they determine how your brand “feel”
IDEAL CLIENT
who’s your ideal client or customer? what problems are they facing that you are solving?
YOUR HEART STORY
this is the biggest secret to uncovering a brand mission: it’s aligned with your purpose
PSYCHOLOGY PROFILE
COLOR PSYCHOLOGY
89% of consumers say that they are loyal
to brands that share their values.*
*Wundermann, 2017
brand design process
six creative stages
01
discovery call
let’s discuss the process, your goals and expectations, the timeframe, and pricing to ensure smooth collaboration
02
kick-off
before we start the design process, we’ll talk about your brand in depth – values, goals, customers, as well as design direction
03
design phase
a time filled w/ research, discovery, and the creation of design and strategy concepts – colors, fonts, content ideas, mockups.
04
reflection
you’ll receive two or three detailed concepts, along with a few questions to ask yourself while defining a direction.
05
refinements
refinements are based on your feedback and thoughts, as well as my expertise; it’s the final touch for your unique brand
06
off-boarding
at the end, i’ll prepare all final files and brand guidelines for you – both online and print. additionally, we can discuss the upcomin’ launch.